**PROFILE MUST BE SET TO PUBLIC, NOT PRIVATE**
Why do you need Twitter Favorites? Two simple words, SOCIAL PROOF.. By creating a ”buzz”, people will be influenced and are more likely to engage with your profile and follow you. Leading to high engagement and more reach.
Social proof is a psychological phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation. Social proof is a concept as old as marketing itself—think of the testimonials in ads. But the rise of social media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before. As a result, entrepreneurs and small business owners are realizing it’s an important part of their overall social presence.