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Why do you need Facebook event Interest? Two simple words, SOCIAL PROOF. When people see many people ”attending” an event, they are more influenced to think its a good popular event. Perfect for a start up, or a new Facebook event launch! #FakeItTillYouMakeIt
Social proof is a psychological phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation. Social proof is a concept as old as marketing itself—think of the testimonials in ads. But the rise of social media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before. As a result, entrepreneurs and small business owners are realizing it’s an important part of their overall social presence.